Our Strategy

As we pursue our vision to lead the industry, we never lose sight of our founding principles and our proud heritage. Our business is always evolving but we’ll always stay true to who we are.


To lead the industry in transforming great ideas into innovative solutions that exceeds our client expectations. To achieve this we create an environment that empowers and supports individual excellence to deliver optimum outcomes.


To provide tailored solutions, exceptional service in harmony with our people, the environment & best practice. For Redline it’s about the attitude to embrace challenges and the versatility to deliver.

We believe our strength is rooted in our core values: putting people first, pursuing excellence, embracing change, acting with integrity and serving our customers. These values are our legacy and our future

As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture and align them to our business strategies.


  • Safety: Placing health and safety first and being environmentally responsible
  • Teamwork: Achieving greater results through collective effort on the things that matter most
  • Respect: Embracing Openness
  • Responsibility: Delivering on our commitments
  • Integrity: To be honest with ourselves and others in all of our dealings
  • Perseverance: A can do and positive attitude stretching our capabilities with the aim to succeed
  • Celebration: Acknowledging success